Follow these 5 quick steps to easily find out how your website could be improved then make the changes to increase your sales.
Visit your website on different devices (desktop, laptop, tablet, phone) and try to buy something on each. Note down any issues or friction you had when doing so as even the smallest thing can reduce your sales, make sure you fix these issues.
Update your homepage to display your best-selling items. If these products already generate the most sales then they must be popular, so adding them to the homepage will increase the access to them and bolster the sales further.
Ask some other friends and colleagues to use your website and get them to send you ANY feedback, good or bad. You will find out a bunch of issues and things your site does well that you might not have seen yourself, it's always good to get a fresh perspective!
Do a quick bit of research on your competitor's websites to see what they are doing that you could also be doing, write down some ideas.
Email a few of your recent customers to ask for feedback on the whole shopping process they went through, offer a discount incentive to increase the number of responses you get. This will be completely unbiased feedback which is invaluable to any business.